Thursday, December 25

John Lennon & One Laptop per Child

John Lennon comes to life in a TV commercial for One Laptop per Child [OLPC], a nonprofit organization whose mission is to help provide every child in the world access to a modern education. The video broke nationwide on Christmas Day.

The 30-second spot, called "A Message from John Lennon," is part of OLPC's campaign to fund the delivery of its XO laptop computers to children in the developing world. In the spot, Lennon, through the use of digital technology, speaks to viewers about the potential impact of XO laptops on these children. "Imagine every child… could access a universe of knowledge… a chance to learn, to dream, to achieve anything they want… You can give a child a laptop and more than imagine, you can change the world," says a video image of Lennon.